Me Today Limited

Overview

The Me Today Group owns and operates the Me Today brand (Me Today), a New Zealand founded and based health and wellness brand that produces premium quality products clearly linking supplements and natural skincare, ultimately making it easier for consumers to shop.

Me Today's products have been formulated using absorbable ingredients and, where possible, are either vegetarian or vegan friendly. The Me Today Group is conscious of its responsibility towards the environment, so product packaging has been designed to minimise plastic waste and is almost entirely recyclable. The Me Today range offers a modern solution to modern problems.

Launching with a cross-category focus positioned Me Today well to grow through new product development and expansion into new health and wellness categories.

As well as the Me Today brand, the Founders have created The Good Brand Company. The Good Brand Company was established to sell and market third party brands within the health and wellness space. The Good Brand Company represents Me Today and other agency branded businesses. It is actively seeking new brands to further complement its existing brand portfolio.

The Founders of the Me Today Group are Grant Baker, Stephen Sinclair and Michael Kerr. They joined forces to take advantage of what they believe to be a significant opportunity to leverage their joint experience and expertise by launching a new brand in the health and wellness space.

Performance

The following information was extracted from Me Today Limited full year results, released 27 August 2026

Me Today Limited (NZX: MEE) has released its audited group results for the twelve months ended 30 June 2026.

FINANCIAL RESULTS OVERVIEW

Group gross revenue (before marketing costs provided to customers) for FY26 was $7.96m, an increase of 36% on the $5.85m recorded in FY25, and ahead of the guidance of $7.4m provided to the market on 7 May 2026. Total external revenue, after deducting marketing costs paid to customers, was $6.53m (FY25: $4.80m), an increase of 36%.

The Group's operating EBITDA loss for FY26 was $1.23m, compared to the FY25 loss of $2.14m and better than the guidance of a loss of less than $1.6m provided in May 2026. The Group continues to prioritise investment in the brand, product development and marketing to drive revenue growth across all markets.

The loss before tax was $1.46m, compared to the FY25 loss of $2.37m. Including the $4.1m gain recognised on the loss of control of King Honey (discontinued operations, following its receivership and liquidation on 27 July 2025), the Group recorded a net profit after tax of $2.66m for FY26, compared to a net loss of $6.02m in FY25. The Group ended the year with net assets of $2.51m (FY25: net liabilities of $2.34m) and cash of $1.83m (FY25: $1.26m).

“We are pleased with the progress made this year, with growth in New Zealand and internationally reflecting the investment we are making in the Me Today brand,” said CEO Stephen Sinclair. “Our strategy remains focused on investing in product development and marketing to continue to drive revenue growth across all of our markets.”